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Helping Children Understand the Truth About Advertising

Helping Children Understand the Truth About Advertising

 The Superbowl is approaching, and along with the hype of the anticipated game, comes the excitement associated with the Superbowl commercials that will be aired during the broadcast. Companies will use creative means to present their products and services in the hopes that consumers will buy and utilize them. Many children and teenagers will view these commercials and therefore, it is important for parents to be aware of the mixed messages being portrayed to youth by companies who are advertising their products.

One of the lesson topics in the Protecting You, Protecting Me (PYPM) alcohol use prevention program that I facilitate for grades K-5, explains the purpose of commercials and advertisements to children. While these ads and commercials provide information about products that companies sell, children learn that they do not disclose everything that consumers need to know. The reason for this includes that commercials and advertisements are very expensive to make, so they tell the viewer only what will make him or her buy the product. Children learn that some ads and commercials try to make products sound better than they are, in the hope that the potential consumer of the product will find it that much more appealing and buy it. In the PYPM lesson (for grade 3 students) entitled, “Getting the Word Out: What Commercials Don’t Tell Us”, children become aware that commercials about beer and other drinks with alcohol in them do not warn of the dangers of alcohol for people under 21 years of age. They create their own ads that tell young people what ads for beer and drinks with alcohol in them omit.

My Warning Label

Many children and teenagers will view commercials during the Superbowl where alcohol beverages are presented. For information about the strategies alcohol companies use to entice youth during Superbowl commercials, please visit:

https://teens.drugabuse.gov/blog/post/truth-advertising-super-bowl-alcohol-commercials

 

Information regarding the ways parents can help their children understand the principles of advertising and discuss with them about advertising, please visit: 

http://www.asrcreviews.org/wp-content/uploads/2015/10/A-Parents-Guide-to-Advertising.pdf

 

 

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International Overdose Awareness Day event to be held on Tuesday, August 28th in Robbinsville

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International Overdose Awareness Day is a global event held one day during the last week in August each year and aims to raise awareness of overdose and reduce the stigma of a drug-related death. It also acknowledges the grief felt by families and friends remembering those who have died or had a permanent injury as a result of drug overdose. This is a beautiful, powerful, meaningful evening and a wonderful way to show your support and love for those affected by addiction.

In coordination with the Mercer County Prosecutor’ s Office and the Mercer County Prevention Coalition, Robbinsville Township will be hosting this special evening of awareness and remembrance. The event will be held at Community Park on Manor Way and Gordon Road.  It will begin at 5:30pm and conclude at 8:00pm.

The evening will include guest speakers, vendor tables, a commemorative shoe display (please feel free to bring a pair of shoes worn by or symbolic of lost loved one) and a memory picture table. The evening will conclude with an interactive candlelight vigil.

Please RSVP to Jodi Stephens (609) 259-3600 Ext. 1102 or at This email address is being protected from spambots. You need JavaScript enabled to view it. if you would like to have a vendor table at this event.

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National Night Out @ Lawrence Township!

Screenshot-69 Jocelyn Cooper (Executive Director) talking with community members about prevention and the importance of community feedback!

The Mercer Council and Prevention Coalition of Mercer County were proud to be represented at 9 different National Night Out (NNO) locations throughout Mercer County.  National Night Out is an event that seeks to foster and enhance the relationships between neighborhoods/comminuties and various law enforcement agencies.  At the Lawrence Township NNO, Jocelyn Cooper engaged with children, parents, grandparents and other community members about the importance of primary prevention/education in helping people of all ages avoid substance use to keep themselves and those around them safe and healthy.  Each year, the Prevention Coalition of Mercer County asks Mercer residents to provide feedback in the form of community surveys, which provide our agency with valuable information on perceptions surrounding substance use/misuse; this feedback in turn assists the agency and Coalition in more effectively tailoring prevention efforts to this very special, very unique community.  We look forward to next year, where we hope to expand our participation and reach in the community.

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